Privacy Policy for Spooky Horse

1. Information We Collect

We may collect the following types of information:

1.1 Personal Information

Personal information is data that can be used to identify you. We may collect the following personal information when you interact with us:

• Contact Information: Name, email address, phone number, and mailing address.
• Payment Information: Credit card details, billing address, or other payment-related information (processed securely through third-party payment processors).
• Account Information: Username, password, and preferences if you create an account on our website.
• Order Information: Details about the products you purchase, including order history and shipping preferences.

1.2 Non-Personal Information

We may collect non-personal information that does not directly identify you, including:

• Browsing Data: IP address, browser type, operating system, device type, and browsing behavior (e.g., pages visited, time spent on our website).
• Cookies and Tracking Technologies: Information collected through cookies, web beacons, or similar technologies to enhance your experience and analyze site usage.
• Demographic Information: General information such as your location or preferences, provided voluntarily.

1.3 Information from Third Parties

We may receive information about you from local equestrian businesses whose products we resell, such as customer referrals or order details, or from third-party services (e.g., analytics or payment processors).

2. How We Collect Information

We collect information in the following ways:

• Directly from You: When you place an order, create an account, sign up for newsletters, contact us, or submit inquiries.
• Automatically: Through cookies, web beacons, and other tracking technologies when you visit our website or interact with our online advertisements.
• From Third Parties: From local equestrian businesses, payment processors, or other partners involved in fulfilling your orders.

3. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, including shipping products and providing customer support.
• Communicate with you about your orders, promotions, or updates (e.g., newsletters or product recommendations).
• Improve our website, services, and product offerings based on user behavior and feedback.
• Personalize your experience, such as recommending products tailored to your interests.
• Comply with legal obligations or resolve disputes.
• Prevent fraud and ensure the security of our website and services.

4. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties for marketing purposes. We may share your information in the following circumstances:

• With Local Equestrian Businesses: To fulfill orders, we may share necessary information (e.g., shipping details) with the local businesses whose products we resell.
• With Service Providers: We use third-party service providers for payment processing, shipping, website hosting, analytics, and marketing. These providers are contractually obligated to protect your information and use it only for the services they provide to us.
• For Legal Purposes: We may disclose your information if required by law, court order, or to protect the rights, property, or safety of our business, customers, or others.
• Business Transfers: If our business is sold, merged, or acquired, your information may be transferred as part of the transaction.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Enhance your browsing experience (e.g., remembering your preferences or cart items).
• Analyze website traffic and performance.
• Deliver personalized advertisements.

You can manage your cookie preferences through your browser settings. However, disabling cookies may affect the functionality of our website.

6. Your Choices and Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request access to the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal information, subject to legal obligations.
• Opt-Out: Opt out of marketing communications by clicking “unsubscribe” in emails or contacting us.
• Data Portability: Request a copy of your personal information in a structured, commonly used format.

To exercise these rights, please contact us at nadine@spookyhorse.co.za or miline@spookyhorse.co.za. We may verify your identity before processing your request.

7. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. However, no system is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, or resolve disputes. For example:

• Order information may be retained for 7 years to comply with tax or accounting requirements.
• Account information is retained until you request deletion or your account becomes inactive.

9. Third-Party Links

Our website may contain links to third-party websites, such as those of local equestrian businesses or payment processors. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review their privacy policies.

10. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected such information, we will take steps to delete it.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website with a revised effective date or by contacting you directly.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: info@spookyhorse.co.za
Phone: 066 586 6012 or 072 944 3007

13. Additional Information for Specific Jurisdictions

For California Residents (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information we collect, use, or disclose about you.
• The right to request deletion of your personal information.
• The right to opt out of the sale of your personal information (we do not sell your information).
• The right to non-discrimination for exercising your privacy rights.

To exercise these rights, contact us at info@spookyhorse.co.za. We will respond within 45 days, as required by law.